Earlier this week, more than a 1000+ team members — 16% of our total team strength– pitched over 150 ideas geared towards a single aim — attracting the next wave of Snapdeal customers. Focused on Growth Hacking, 85 finalist teams went head-to-head for 36 intense hours to develop the next potentially game-changing idea for Snapdeal.
The three winning submissions will be judged on multiple criteria including originality, short-term viability, and long-term scalability potential. Results will be announced in the coming week.
Over the last few months, “WhatTheHack” has emerged as a popular platform for the growing technology team to incubate ground-breaking innovations that can quickly propel Snapdeal towards its vision of achieving 20 million daily transacting users by 2020.
While the introductory hackathon held in August 2015 was purely internal, the second was conducted in partnership with Microsoft India, and saw teams from both companies build on innovative concepts to improve the Snapdeal seller experience at each key touch point.
“As a young technology company, we are incredibly focused on furthering purposeful innovation and knowledge building. Through a string of initiatives like WhatTheHack, Fireside Chat with tech industry leaders, and internal bug bashes, Snapdeal is steadily working towards fostering a robust learning culture. These initiatives generate immense value for us and we aim to achieve the same this time around,” said Rajiv Mangla, CTO, Snapdeal.