Data Sciences Centre will focus on big-data and advanced-analytics
to define consumer-centric growth strategy
Snapdeal, has opened a Data Sciences Center in San Carlos, California. The center will focus on big-data and advanced analytics to add granular clarity to Snapdeal’s consumer-centric initiatives. It will help shape the business strategy of the company and optimize the operational efficiencies using data driven algorithms, data analytics and predictive modeling.
The team includes veteran data scientists from leading global brands like Groupon, Google, Yahoo and Amazon and is headed by Nitin Sharma, Senior Vice President, Data Sciences.
Speaking on the occasion, Rohit Bansal, Co-Founder, Snapdeal, said, “We have set up a Data Science engine in California, which is home to domain talent, to further augment our efforts in creating a superior customer experience and strengthen our supply chain. Snapdeal is extensively working on data mining through an existing analytics team. Under Nitin’s leadership the data science team will focus on elevating Snapdeal’s growth-focused strategy and to provide insightful guidance. The richer understanding of the customers by capturing and integrating the information on their buying behavior will drive habit commerce and is in sync with our vision of 20 million daily transacting users by year 2020.”
“We have a highly accomplished team which can distill key patterns, consumer preferences and hidden correlations by quickly analyzing huge quantities of data. We will bring fresh insights to the existing work and will enhance customer experience through better planning and forecasting,” added Nitin Sharma, Senior Vice President, Data Sciences at Snapdeal.