My role at snapdeal is to make sure that products shipped are user centric & user friendly to use. We do this by conducting field, ethnography & usability studies; convey research to different product development divisions to make necessary changes for an improved & usable product.

How user research impacts the way products are built at Snapdeal

As e-Commerce continues to expand at an exponential rate; staying one step ahead of the competition becomes even more challenging and exciting. Consumer expectations are also evolving at a fast pace; today’s user expects the machine to not just understand, but also to predict their needs with a responsive and personalized interface.
A poor user experience can and will have a negative impact on the brand, especially when competitors are just one click away.

Snapdeal continues to build a world-class … Read full article →

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