Snapdeal establishes Data Sciences Center in California

Data Sciences Centre will focus on big-data and advanced-analytics
to define consumer-centric growth strategy

Snapdeal, has opened a Data Sciences Center in San Carlos, California. The center will focus on big-data and advanced analytics to add granular clarity to Snapdeal’s consumer-centric initiatives. It will help shape the business strategy of the company and optimize the operational efficiencies using data driven algorithms, data analytics and predictive modeling.

The team includes veteran data scientists from leading global brands like Groupon, Google, Yahoo … Read full article →

Snapdeal #WhatTheHack: Ideas to transform e-commerce

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Earlier this week, more than a 1000+ team members — 16% of our total team strength– pitched over 150 ideas geared towards a single aim — attracting the next wave of Snapdeal customers. Focused on Growth Hacking, 85 finalist teams went head-to-head for 36 intense hours to develop the next potentially game-changing idea for Snapdeal. SnapdealHackathon_Technology6
The three winning submissions will be judged on multiple criteria including originality, short-term viability, and long-term scalability potential. Results will be announced in the coming … Read full article →

Investment in cyber security is need of the hour for E-comm

cyber securityAs our online lives are continuing to expand, from transactions to bill payments, to important personal communications, so is the threat to data integrity and privacy. With some recent high profile international breaches, cyber security has become a pain point for business and governments alike. Our challenge as information security and digital forensics experts is to stay one step ahead, with newer forms of threats emerging every day.

One of the cases I remember from the early days in my … Read full article →

How user research impacts the way products are built at Snapdeal

As e-Commerce continues to expand at an exponential rate; staying one step ahead of the competition becomes even more challenging and exciting. Consumer expectations are also evolving at a fast pace; today’s user expects the machine to not just understand, but also to predict their needs with a responsive and personalized interface.
A poor user experience can and will have a negative impact on the brand, especially when competitors are just one click away.

Snapdeal continues to build a world-class … Read full article →